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This paper analyzes the preferences of muzzaki in Surabaya in selecting zakat methods in the digital era. One of the developments of zakat in the digital era is the ease in paying zakat. A Muzzaki, no need to come to BAZ or LAZ but can be done digitally. So many zakat digital applications issued by BAZ or LAZ, even E-commerce institutions issued digital zakat applications. Surabaya as the second largest city after Jakarta could make a picture of whether urban people tend to choose to use digital or conventional Zakat. This research is quantitative research using path analysis method with LISREL 8.80 application tools assisted by MSI (Method of Successive Interval) and SPSS 20.0 for data feasibility test. The population of this research is muzzaki in Surabaya. The results of this study are useful in providing information to BAZNAS on the effective of digital zakat and the digital zakat application model of the most popular muzzaki in Surabaya.
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