The Influence of Transparency and Social Media on Zakat Payment Intentions in LAZISMU Central

Abstract

One of the reasons for the suboptimal collection of zakat in Indonesia is the existence of a gap between the enormous potential for zakat and the actual collection efforts by zakat institutions. Researchers assume that zakat institutions (LAZ) need to take progressive steps by improving a more credible, professional, and transformative digitalization system. One way to achieve this is by optimizing transparency and social media within the digital system. The aim of this research is to determine the influence of transparency and social media on the intention to pay zakat at LAZISMU Pusat. This research is quantitative in nature and employs purposive sampling as the methodology. The research sample consists of 200 respondents. Data collection was done using questionnaires distributed through Google Forms. Data analysis was performed using Partial Least Square-Structural Equation Modeling (PLS-SEM) and processed using SmartPLS software. The results of this research indicate that transparency and social media have a positive and significant influence on the intention to pay zakat income at LAZISMU Pusat. Therefore, this study provides managerial implications for zakat institutions that transparency and social media are crucial in encouraging Muslim communities to pay zakat, whether they are in Jabodetabek or outside the Jabodetabek region.