East Java Baznas Management In Increasing The Effectiveness Of Zakat Management Through Zakat Digitalization ZAKAT DIGITALIZATION

Abstract

This research discusses the management of zakat digitalization at BAZNAS East Java, which has successfully implemented four management functions: planning, organizing, implementing and monitoring. The planning function includes strategies in payments, campaigns, services and zakat content, while organizing is seen in collaboration with central BAZNAS, between fields, as well as involving internship students. Implementation is carried out through digitalization of payments, campaigns and zakat services, while supervision is carried out through data analysis on social media platforms such as Instagram. Using a case study approach and qualitative methods involving observation, interviews and documentation, this research shows that digitalization of zakat is able to significantly improve zakat management and increase the effectiveness of BAZNAS East Java in meeting zakat collection targets. The digitalization of zakat at BAZNAS East Java has proven to be effective, marked by an increase in annual zakat collection of IDR 13 billion. Digital technology allows increased efficiency in zakat collection and dissemination of information to the public. The main obstacle faced is that there is no special division that handles zakat digitization. As a solution, this research recommends the formation of a special division to focus on developing and managing the digitalization of zakat to make it more optimal.