Zakat Campaign of Baitul Mal Aceh (Study of BMA Release to Serambi Indonesia Newspapers in Aceh)

Abstract

The zakat campaign strategy of Baitul Mal Aceh is discussed in this article. Promoting or preaching zakat Baitul Mal Aceh to readers of online newspapers and the Serambi Indonesia press. The researcher looks at Baitul Mal's technique for disseminating information through both released material and news that Serambi journalists have found. Positive feedback on the marketing plan has come from Muzakki and mustahik, particularly through the Serambi Indonesian press and online media. The Agenda Setting Media Theory from Baitul Mal Aceh and Serambi Indonesia is regularly used by researchers. Research is being conducted using framing analysis. Muzakki, in addition to being members of the upper middle class, are also intelligent readers, therefore the Zakat campaign promoted by the Serambi Indonesia pess media has a favorable effect on them. Bantul Mal Aceh saw a huge increase in zakat collecting.