The Potential of the Millennial Generation in Paying Zakat through Digital Payment

Abstract

Indonesia has the largest number of Muslim in the world, therefore the potential of zakat can reach 3.46 percent of GDP. But in fact, total collection of zakat is not accordance with its potential. One of the solution which can be done is approach the millennial generation. Millennial generation is also known as the generation who likes things that are easy and related to technology. The purpose of this research is to analyze how the intention of the millennial generation to pay ZIS through digital payments, so that ZIS collectors can find out what needs to be improved. Based on the literature review, behavioral intentions will affect individual behavior of consuming an item or service, which in this study is behavior in deciding to  pay ZIS through a digital platform such as OVO, GoPay, mobile banking. This research has implications for OPZ to make android and ios-based applications to pay Zakat, infaq and shadaqoh.