Information System Centralization and Donor Segmentation Mapping to Improve the Collection Performance of Islamic Philanthropy Institutions

Abstract

This research aims to identify the problems faced by zakat management institutions in prospecting donors. This research also aims to initiate an integrated application to support the donor prospecting process. This research uses descriptive analysis method with design thinking technique and application development mapping through product vision technique. Some of the problems of zakat management institutions lie in the limited human resources of the fundraising department in mapping donor segmentation. Some application features that can be developed are prospect features, donor data provision, general donor analysis, donor detail segmentation, and prospect information. The initiation of the application is expected to be able to help the funding department of philanthropic institutions in prospecting donors based on their segments.