Analysis of Trust in Zakat Asset Management by Rancasari Village Community Towards Baznas Performance in Socializing Zakat

Abstract

Public trust is the foundation for the sustainability and success of the National Zakat Agency (BAZNAS) in managing zakat. This study analyzes the factors that influence the level of public trust in BAZNAS, especially related to transparency, accountability, program effectiveness, and communication. In addition, this study also identifies the expectations of the community, especially the Rancasari Village community, regarding zakat management. The results of the study indicate that the level of public trust is influenced by various factors, including personal experience, recommendations from others, and BAZNAS' performance in managing zakat funds. The community expects BAZNAS to be more transparent, accountable, and have programs that are more relevant to the needs of the community. There is a gap between public expectations and BAZNAS' performance caused by several factors, such as lack of socialization, lack of trust, and limited resources. To increase public trust, BAZNAS needs to improve transparency, accountability, program effectiveness, and communication. Recommendations given in this study include increasing the publication of financial reports, utilizing information technology, conducting independent audits, and actively involving the community in zakat management. This study concludes that public trust in BAZNAS is a very valuable asset. By increasing public trust, BAZNAS can increase public participation in zakat, strengthen the legitimacy of the institution, and contribute to the achievement of sustainable development goals.