Optimization of Baznas Performance to Raise Zakah Fund: Study from BAZNAS Banten Province

Abstract

This research aims to understand zakat fundraising strategies and analyze its optimization of fundraising strategies in the BAZNAS of Banten Province. This research conduct a qualitative research method use focused interviews. The research findings lead to several conclusions. First, the strategies employed by BAZNAS Banten to raise zakat include digitalization, socialization, transparency, and maintaining muzakki loyalty, promotion using banners, competent Amil, and Zakat Funding Unit/Unit Pengumpul Zakat (UPZ). Second, the realization of these strategies in optimizing programs to enhance zakat fundraising consists of four programs: 1) Socialization of zakat as a tax-deductible expense; 2) Formation of UPZ. Registered UPZs in BAZNAS Banten Province are continually monitored through regular meetings and socialization, allow them to optimize their performance in collecting zakat. 3) Enhancing zakat literacy. This program is carried out through two models, direct and digital, providing zakat education through four programs: zakat talkshow, zakat goes to company, zakat goes to campus, and zakat goes to school.