Social Marketing and Service Quality Analysis Towards Satisfaction of Zakat in LAZISMU

Abstract

This review intends to investigate social marketing and service quality on the muzakki's satisfaction of zakat in Lazismu. In this examination utilized two variables are independend and dependend variables. Indesependend variables are social marketing, and service quality, and the dependend variable is the muzakki's satisfaction of zakat in Lazismu. This examination technique utilized is purposive sampling with the object of exploration is Muzzaki Lazismu 186 donors who are as of now in Jakarta. The results of this study indicate that the variables of social marketing and service quality have a significant effect on zakat satisfaction